The exchange of knowledge and experiences will become increasingly important in the next few years. In contrast to the new Internet technologies, only workshops, conferences and congresses enable the direct, personal exchange of knowledge and opinions in order to create new ideas. Schwäbisch Hall provides opportunities to make new contacts away from anonymous conference hotels in major cities or in the countryside: in a historical ambience and personal environment - the city that lies on the Kocher river can offer both. There are conference rooms with state-of-the-art technology that are suitable for both smaller and larger events.

A successful conference is rounded off with a coherent support programme. Schwäbisch Hall offers a wide range of opportunities here too: they range from art and culture to sport and relaxation. Participants can be accommodated in a number of top-class hotels directly in the centre or on the outskirts of the city. Specialist catering service providers or also multistar restaurants directly on-site ensure your physical well-being.

Representatives from top companies, business experts, scientists and politicians have been meeting in Schwäbisch Hall at the end of January in recent years for the "Congress of Global Market Leaders." The congress is organised by the former Minister of Economics Dr. Walter Döring and strategy expert Dr. Bernd Venohr. The key focus in on the current challenges, such as the "Energy Turnaround" or "China as an Export and Import Market" as well as demographics, raw materials and growth. Best practice examples show how top companies extend their market leadership. High-calibre experts from science and research use their lectures to support the participants in forming an accurate opinion on the topics discussed. Experts already regard the congress in Schwäbisch Hall as Germany's Davos.

The cluster of leading packaging companies also uses the conference capacities in Schwäbisch Hall for their regular business meetings: the Packaging Valley Days. International specialists from the packaging machine industry meet at this symposium. In addition to lectures, plant tours to the member companies are an added attraction for visitors from around the world.